Senior Social Media & Digital Content Specialist
Company: NKPR
Location: Greater Toronto Area, Canada
Work Mode: Onsite
Employment Type: Full-time
Salary: Competitive / Negotiable
Apply NowRole Overview
NKPR is seeking an experienced Senior Social Media & Digital Content Specialist to join our dynamic Toronto team. This pivotal, hands-on creative role is designed for an individual passionate about transforming compelling ideas, brand stories, and business objectives into highly engaging digital content that truly resonates with audiences. You will be instrumental in shaping NKPR's digital presence across all channels, taking full ownership of content from initial concept through to flawless execution.
In this role, you will develop comprehensive content calendars, craft compelling copy, create stunning visual assets, produce and edit impactful short-form video, publish content strategically, foster vibrant community engagement, and meticulously monitor performance. Working closely with NKPR’s PR and leadership teams, you will identify compelling narratives, translating agency news, pivotal media moments, exciting events, insightful thought leadership, and relevant cultural conversations into smart, timely, and impactful digital content.
The ideal candidate will possess exceptional writing skills, strong visual instincts, and strategic thinking, coupled with a deep understanding of how content performs across diverse platforms. You'll stay ahead of social trends and evolving best practices. As a senior member of our team, you'll operate with a high degree of independence, proactively contributing innovative ideas and recommendations, and providing valuable guidance and mentorship to junior colleagues when needed.
Key Responsibilities & Duties
- Develop and manage comprehensive content calendars across NKPR’s social and digital channels, ensuring strategic alignment with broader agency priorities and brand objectives.
- Write engaging, brand-aligned copy tailored for various platforms including Instagram, LinkedIn, Facebook, TikTok, newsletters, website content, and other digital touchpoints.
- Conceptualize and create compelling social-first content, encompassing graphics, carousels, Reels, short-form video, and other dynamic visual assets.
- Capture, produce, and edit high-quality content from agency initiatives, events, media moments, and other relevant opportunities.
- Publish and schedule content with precision, ensuring accuracy, consistency, and appropriate timing across all digital platforms.
- Manage day-to-day community engagement, including responding to comments, messages, mentions, and participating in relevant online conversations.
- Identify and implement strategies to grow NKPR’s social channels and cultivate an active, engaged audience.
- Stay abreast of the latest social media trends, platform updates, emerging formats, and cultural conversations, identifying authentic participation opportunities for NKPR.
- Proactively develop new content concepts and bring forward innovative ideas and recommendations, taking initiative rather than waiting for assignments.
- Support various digital initiatives including social campaigns, newsletters, paid initiatives, strategic partnerships, and promotions.
- Monitor and analyze content performance metrics, utilizing insights to inform future content strategies and channel recommendations.
- Collaborate closely with PR teams to identify agency news, thought leadership, events, media coverage, and other stories that can be translated into engaging social content.
- Maintain a consistent NKPR brand voice and visual identity across all digital touchpoints.
- Provide guidance, constructive feedback, and mentorship to junior team members, interns, or freelancers supporting social and digital content, as required.
- Review content and creative work to help maintain consistently high standards across NKPR’s digital channels.
- Independently manage projects from concept through execution, effectively balancing timelines, priorities, and multiple stakeholders.
- Attend and capture content at relevant agency and industry events, including occasional evening and weekend commitments.
Requirements & Qualifications
- Proven experience as a Senior Social Media & Digital Content Specialist, ideally within an agency environment.
- Exceptional writing, editing, and storytelling skills with a keen eye for detail and brand voice.
- Strong visual instincts and a demonstrated ability to conceptualize and create compelling visual assets (graphics, carousels, Reels, short-form video).
- Proficiency in capturing, producing, and editing short-form video content for social platforms.
- Strategic thinking with a deep understanding of content performance across various social platforms (Instagram, LinkedIn, Facebook, TikTok).
- In-depth knowledge of current social media trends, platform updates, emerging formats, and best practices.
- Ability to work with a high degree of independence, take ownership of projects, and manage multiple stakeholders effectively.
- Proactive mindset with the ability to generate new content ideas and strategic recommendations.
- Experience in community engagement, audience growth strategies, and online reputation management.
- Strong analytical skills to monitor content performance, derive actionable insights, and inform future strategies.
- Excellent collaboration and communication skills, particularly when working with PR and leadership teams.
- Mentorship experience or a willingness to guide and develop junior team members.
- Flexibility to attend occasional evening and weekend events for content capture.
Benefits, Perks & Culture
- Opportunity to lead in a senior, hands-on creative role with significant impact on a prominent agency's digital presence.
- A highly collaborative and supportive environment, working closely with experienced PR and leadership teams.
- High degree of autonomy and independence in managing exciting digital content projects from concept to completion.
- Valuable mentorship opportunities for junior team members, fostering leadership and growth.
- Exposure to diverse agency initiatives, high-profile events, and significant media moments.
- A dynamic role that keeps you at the forefront of social media trends and digital innovation.
- Competitive compensation package reflecting your experience and expertise.
- Be part of a team that values proactive thinking, creativity, and continuous improvement.
How to Apply
Ready to shape the digital voice of NKPR? If you're a creative, strategic, and experienced Senior Social Media & Digital Content Specialist looking for your next challenge, we encourage you to apply today!
Click the button below to submit your application directly through LinkedIn. We look forward to reviewing your portfolio and learning more about your passion for digital content.