Senior Marketing Manager
Company: Leading Organization
Location: Central London, England, United Kingdom
Work Mode: Onsite (5 Days a week)
Employment Type: Full-Time
Salary: £60,000 + Bonus and Benefits
Apply NowRole Overview
Our client, a prominent financial services firm based in the heart of Central London, is seeking a highly motivated and experienced Senior Marketing Manager to join their dynamic team. This is a pivotal, hands-on role with a strong emphasis on digital strategy, data analysis, performance reporting, and efficient marketing operations. You will be instrumental in ensuring the smooth, effective, and continuously improving day-to-day marketing activities of the firm.
This position is designed to complement the Marketing Director's focus on brand, creative, content, thought leadership, PR, and communications. We are looking for a professional who thrives on numbers, brings structure and rigor to marketing processes, and excels at transforming strategic plans into actionable initiatives and tangible insights. If you are passionate about data-driven marketing and operational excellence, this is an exceptional opportunity to make a significant impact.
Key Responsibilities & Duties
- Analytics & Reporting: Own regular reporting across the company's website, LinkedIn, and wider digital activity.
- Utilize GA4, Hubspot, LinkedIn analytics, and other tools to track performance and understand what is working across corporate and Partner channels.
- Maintain and improve dashboards, trackers, and Key Performance Indicators (KPIs).
- Spot trends and opportunities, translating them into actionable recommendations for continuous improvement.
- Website Management: Manage day-to-day CMS updates, including publishing, optimizing, and updating supplied copy, news, press coverage, team profiles, and deal credentials.
- Monitor website and content performance, SEO, and user behavior.
- Implement agreed optimizations and coordinate technical changes with external suppliers.
- Create straightforward supporting assets using existing templates and brand guidelines.
- LinkedIn Strategy: Manage the firm's corporate content calendar, scheduling and publishing using supplied copy and creative.
- Coordinate agency and internal activity across corporate and individual Partner channels.
- Maintain, use, and adapt existing social templates and assets.
- Liaise with stakeholders and partners on assets, approvals, and timings.
- Marketing Operations: Maintain marketing calendars, project plans, processes, and documentation.
- Overhaul digital storage and create new processes for sales collateral creation.
- Coordinate agencies, suppliers, and internal stakeholders.
- Support event logistics, attendee information, branding, and collateral.
- Manage marketing assets and supply approved materials to external partners.
- Support supplier invoices and payment administration.
- Keep track of actions, approvals, and deadlines across the marketing function.
- Awards & Accreditations: Identify relevant UK and US awards and accreditations.
- Work closely with Operations to build and maintain an annual awards calendar across categories.
- Coordinate information and evidence from across the business.
- Prepare and manage submissions using existing or commissioned materials and stakeholder input.
- Track results and help assess which opportunities are delivering value.
Requirements & Qualifications
- An experienced B2B marketer whose particular strengths lie in digital, analytics, and getting things done.
- 5+ years of broad marketing experience, preferably within financial services or a related B2B sector.
- Strong marketing analytics and reporting skills, including proficiency with GA4.
- Confidence with Excel, data manipulation, and dashboard creation/management.
- Proven experience with LinkedIn analytics and organic social reporting.
- Experience managing a corporate website/CMS and a good understanding of SEO and AI search principles.
- Excellent project management, organizational skills, and meticulous attention to detail.
- Demonstrated experience coordinating agencies, suppliers, and senior stakeholders.
- Good written English and the ability to make minor edits to supplied copy.
- Confidence adapting existing assets in Canva or similar design tools.
Benefits, Perks & Culture
- A competitive salary of £60,000, complemented by a performance-based bonus.
- Comprehensive benefits package to support your well-being and financial security.
- Opportunity to work 5 days a week in a vibrant Central London office environment.
- Be a key player in a leading financial services firm with a strong market presence.
- Join a collaborative team focused on data-driven insights, continuous improvement, and operational excellence.
How to Apply
Ready to take on this exciting challenge? If you meet the qualifications and are eager to contribute to a leading financial services firm, we encourage you to apply directly through the link below.