Content & Social Executive
🏢 Leading Organization | 📍 Farnham, England, United Kingdom | ⏱️ Full-Time
💰 Salary / Compensation: Competitive / Negotiable
About the Role & Company
Leading Organization is actively recruiting for a talented Content & Social Executive to join their team. This position offers exceptional potential for career acceleration, competitive compensation, and the chance to work with forward-thinking professionals.
Role Overview & Duties
AdlårAdlår, a home heating company, believes that comfort shouldn’t be compromised. They design and engineer complete air source heat pump systems tailored to the specific needs of their customers. While engineering is crucial, homeowners often don’t want to think about heating systems. They want a warm home, reliable hot water, confidence in their running costs, and a system they can trust to operate quietly. Adlår delivers this through engineering, ensuring comfort and confidence for their customers.
Adlår is now seeking a Content & Social Executive to help them share their story. This role is not for someone who wants to sit behind a desk scheduling social posts. Adlår is looking for someone who wants to create. The ideal candidate will work closely with engineers and installers, visiting customers, filming real homes, photographing installations, interviewing homeowners, and uncovering interesting stories within Adlår. These moments will then be transformed into high-quality content across various platforms, including Instagram, Facebook, LinkedIn, YouTube, and their broader marketing efforts. Initially, the candidate will work closely with the Brand & Marketing Lead, but there’s an opportunity to progressively take ownership of Adlår’s content and organic social operations. The role requires someone who can transition from being directed to “film this” to becoming the person who identifies and creates compelling stories.
The content production aspect of the role will account for approximately 60%. This includes filming, photography, video editing, copywriting, graphics, and storytelling. The candidate will take ideas from concept to finished content, gradually taking on more responsibility for planning and executing shoots. The organic social aspect will make up about 25% of the role, where the candidate will take day-to-day responsibility for managing Adlår’s Instagram, Facebook, LinkedIn, and YouTube channels. You’ll manage the content calendar, publish content, create Stories, engage with our community, monitor performance, and learn what works on each platform. The remaining 15% of your role will support the wider marketing team, including website content, customer case studies, blogs, newsletters, paid-social creative, brochures, flyers, and other branded materials.
A significant part of this role is making content more effective. A single customer visit shouldn’t result in just one Instagram Reel. A compelling story could be expanded into a YouTube video, several short-form edits, photography, a LinkedIn post, a customer case study, paid-social creative, and an email feature.
We’re more interested in your creative abilities and thought process than in your years of marketing experience. You might already work in content or social media, or you could be a videographer, photographer, or creator looking to transition into a brand. Alternatively, you could be early in your career with university, freelance, or personal work that demonstrates genuine potential.
We’re seeking someone with:
- Strong creative instincts and an eye for a good story
- Experience filming and editing video content
- A keen eye for photography, composition, and visual detail
- An understanding of Instagram, Facebook, LinkedIn, and YouTube
- Clear, natural writing skills
- Confidence speaking to customers and colleagues
- Curiosity and a willingness to ask questions
- The initiative to identify opportunities without always waiting for a brief
- Good organization and the ability to manage your own work
- A genuine desire to develop creatively and improve your work over time
Additionally, you should be comfortable working away from your desk. Some of our best content is created in customers’ homes, on installations, and during conversations with the people involved in the work. This is a fundamental aspect of this role.
You don’t need to be a heat pump expert. You don’t need years of experience in the heating industry, and we’re not looking for someone who already knows everything about paid advertising, SEO, CRM, or every aspect of digital marketing. We’ll educate you about Adlår, our technology, our customers, and the home-heating industry. However, it’s much more challenging to impart curiosity, creative judgment, initiative, and the genuine desire to create something truly exceptional.
Our Approach to Content Creation
We firmly believe that superior marketing isn’t solely about increasing the quantity of content. Instead, we prioritize creating a single, valuable, memorable, or beautifully observed piece of content over five pieces that may go unnoticed. Our creative work should exude a sense of calmness, humanity, thoughtful consideration, and confidence.
We prioritize real homes over showrooms, people over products, stories over sales messages, and substance over mere attention. We’re not driven by the pursuit of every social media trend simply because others are doing it. Instead, we aim to create content that sparks curiosity, aids understanding, and instills greater confidence in Adlår.
The Opportunity
This is a significant opportunity for us. You’ll be joining us during a period of growth as we develop our marketing capabilities. This means you won’t be stepping into a fully operational content machine and simply maintaining it. Instead, you’ll have the chance to actively contribute to its development.
Initially, you’ll immerse yourself in the brand and collaborate closely with our Brand & Marketing Lead. As you grow in your role, we encourage you to bring your own ideas, identify compelling stories, plan shoots, and take greater responsibility for the content we create. Ultimately, we want you to become the owner of the organic content operation. This involves identifying opportunities, planning, capturing, editing, and publishing content, as well as reporting on the outcomes and making improvements for future projects.
There’s a natural progression from Content & Social Executive to Senior Content & Social Executive, and eventually to Content & Social Manager or Brand Content Manager, for someone who demonstrates the capability to take ownership.
Please submit your CV and examples of your actual work. We’re particularly interested in seeing video, photography, social content, writing, or personal creative projects. It doesn’t necessarily have to come from previous employment. University work, freelance projects, and content you’ve created for yourself are all valid.
Alongside your application, please share one piece of content you’re particularly proud of. Explain your objectives, the creative choices you made, and what you would change if you were to recreate it today.
For this role, we’ll review your portfolio before delving too deeply into your CV.
Key Requirements & Candidate Profile
- Proven professional track record relevant to the Content & Social Executive role.
- Strong communication, problem-solving, and collaboration capabilities.
- Ability to deliver high-quality results in a dynamic work environment.
- Familiarity with industry-standard tools, platforms, and methodologies.
Compensation, Perks & Work Culture
- Compensation: Competitive / Negotiable
- Work Arrangement: Farnham, England, United Kingdom (Full-Time)
- Opportunity to make an immediate impact within a high-growth organization.
How to Apply
Interested applicants are advised to submit their CV and portfolio directly through the official application link below:
Application note: Ensure your resume highlights relevant achievements and matching skillsets.