Apple is apparently following IBM in withdrawing advertising from X, formerly Twitter, as the platform's owner, Elon Musk, made tweets agreeing with anti-Semitic conspiracy theories, promoting white pride, and fighting the Anti-Defamation League.
The number of companies affected is increasing; later on Friday, the New York Times said Disney will halt advertising on X, and CNBC observed the same for Warner Bros. Discovery.
Axios cites anonymous sources in a report about Apple stopping advertising on X. According to a different story from Axios, Paramount and Comcast / NBCUniversal have also halted their advertisements.
At least two other organizations have halted ads today, too. Bloomberg reports Lionsgate “has suspended all advertising on X, effective immediately,” and Politico said that the European Commission sent an internal message to leaders noting it has stopped advertising there due to “widespread concerns relating to the spread of disinformation.”
His remarks from yesterday were emphasized by the nonprofit Media Matters, along with corporate ads that X positioned next to pro-Hitler and pro-Nazi content. on Thursday, when IBM stopped running advertisements.
When IBM froze its advertising on Thursday, the company issued a statement to The Verge saying it would investigate “this entirely unacceptable situation.
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