FREE MARKETING TOOLS FOR DIGITAL MARKETERS
As a digital Marketer or starting Digital Marketing, One of the important things to consider is the set of tools you will be using to work.
There are lots of Free and Paid Digital Marketing tools all over the internet and finding the right kind of tool to use can be a very difficult decision to make.
Over 3 years in digital marketing and about 5 years appreciating Information Communication and Technology(I.C.T) one of the major issues I have seen with lots of techies is the ability to choose and become an expert with a particular tool or set of Toolkits.
Here are some of the free tools I have used for a while now as a digital marketer in Nigeria. I have categorized them according to different segments;
Creative and Design
Canva
- Drag-and-drop interface makes it easy to create designs without any design experience.
- Wide variety of templates and assets to choose from.
- Collaboration features allow you to work with others on your designs.
- Free to use with paid plans for more features.
- Drag-and-drop interface makes it easy to create designs without any design experience.
- Wide variety of templates and assets to choose from.
- Collaboration features allow you to work with others on your designs.
- Free to use with paid plans for more features.
Photoshop
- A Very Powerful photo editing tool for enhancing and manipulating photos.
- Wide variety of filters and effects to add to your photos.
- A layered system allows you to create complex designs.
- Industry-standard for professional photo editing
Send me a Message if you want to get the Cracked Version - Chat Me Here
Photopea
- Free online photo editor that is similar to Photoshop.
- Supports a wide variety of file formats, including PSD, JPG, PNG, and SVG.
- Includes many of the same features as Photoshop, such as layers, filters, and adjustments.
- No need to download or install any software.
Reporting and Analytics
Google Analytics
Personally, I use this tool every day for my SEO project. If you are working on a Google project you can't afford not to use this tool. This is a Free tool that gives you a robust analytics feature for your digital marketing project.
- Comprehensive tracking: Google Analytics provides a comprehensive view of your website traffic, including sources, user behaviour, and conversions.
- Customizable reporting: You can create custom reports to track specific metrics and dimensions that are relevant to your business.
- Real-time data: Google Analytics provides real-time data on your website traffic, so you can see how your marketing campaigns are performing.
- E-commerce integration: Google Analytics can be integrated with your e-commerce platform to track sales and conversions.
- Advanced segmentation: You can segment your website traffic based on a variety of factors, such as demographics, interests, and behaviour.
Data Studio
- Easy-to-use drag-and-drop interface: Data Studio makes it easy to create custom reports and dashboards without any coding experience.
- Wide variety of data connectors: Data Studio can connect to a variety of data sources, including Google Analytics, Google Search Console, and YouTube.
- Interactive visualizations: Data Studio offers a variety of interactive visualizations, such as charts, tables, and maps.
- Real-time data updates: Data Studio can be configured to update your reports and dashboards in real-time.
- Shareable reports and dashboards: You can easily share your reports and dashboards with others.
Microsoft Clarity
- Session recordings: Microsoft Clarity records every session on your website, so you can see how users are interacting with your pages.
- Heatmaps: Microsoft Clarity creates heatmaps that show where users are clicking, scrolling, and moving their mouse.
- Rage clicks: Microsoft Clarity identifies rage clicks, which are clicks that users make out of frustration.
- Dead clicks: Microsoft Clarity identifies dead clicks, which are clicks that users make on areas of your website that are not clickable.
- Excessive scrolling: Microsoft Clarity identifies pages where users are scrolling excessively, which may indicate that the page is too long or that the content is not engaging.
Content Creation
Capcut
This is a must-have download for every digital marketer, It's so user-friendly and it also has a Laptop Version for Win/Mac users. I use this a lot to edit videos even if I don't have expert knowledge of video editing
Inshot
This can be used to do lots of things on your images, like adding Text on Images, Photo Editing and bringing other creative ideas to life.
Search Engine Optimization
Uber suggest
This is an all-in-one SEO tool great for Beginners. With a one-time life Payment of 120 dollars, you can get an unlimited version of this tool. But the free version has lots of features you can use for your projects
SEMrush
When you use SEMrush, they offer their own crawler for your site. This crawler digs through your site to find problems and fix them.
Audience Insight: This tool helps you better understand your audience. When visitors come to your site, you gain insight as to how they got there. You see if they come from paid ads, search, or social media.
Web - design and Content Management Systems (CMS)
whogohost
With as low as NGN1,300 you can get a domain name with this tool and you can host a website per month here. I use Whogohost for my Website Hosting and Domain Purchase.
Get a (.com.ng) domain for just NGN1,300 for a Year. Get Started Here
